About
Practical accounting support for growing U.S. small businesses
We work with owner-led businesses that need cleaner books, better reporting, and financial information they can actually use. Most come to us because the accounting setup that worked a few years ago no longer keeps up with the business.
Our work is delivered online, which means we support clients across the United States without either side depending on a local office.
Muhammad Arsalan is an audit-trained accountant, ACCA qualified, who spent 2017 to 2025 in audit — including Ernst & Young and KPMG — before moving into finance leadership and CFO work. That experience ranged from a loss-making startup through to reporting environments at Investcorp, an institutional investment firm with roughly $60 billion in assets under management.
His core areas are US GAAP and IFRS financial statement preparation, group reporting and consolidation across more than 100 entities, and audit, lender and investor readiness. He has prepared and supported SEC Regulation D and Regulation CF filings.
He also holds a board-level governance role outside this practice, serving as Independent Director of Munir Khanani Securities, a securities brokerage.
You deal with him directly. There is no account-management layer between you and the person responsible for your numbers, and short-notice work — an audit date, a lender deadline, a bookkeeper who has just left — is handled personally rather than queued.
Stated professional record
- 2017–2025 in audit, including Ernst & Young and KPMG
- Reporting and consolidation exposure at Investcorp (~$60B AUM)
- Group reporting and consolidation across 100+ entities
- US GAAP and IFRS financial statement preparation
- SEC Reg D and Reg CF filings prepared and supported
- Work delivered for U.S. construction, SaaS and e-commerce businesses
Where business tax returns are part of the engagement, they are prepared and signed by credentialed U.S. tax professionals on our panel, including CPAs and Enrolled Agents, with the responsible professional identified for your engagement. We own the books and the tax-ready close underneath that filing.
ACCA is a professional accountancy qualification, not a U.S. CPA license. We are not a CPA firm and do not provide audit, review or other attest services, or legal advice. References to prior employers and appointments describe the founder’s own professional record and do not imply any endorsement by those organizations.
“The numbers should be clean enough to trust and clear enough to use.”
The founder
Why this practice exists
After years working across audit, finance leadership, and hands-on accounting and CFO work for U.S. contractors and growing businesses, one pattern kept repeating: a company could technically have books and still leave its owner unable to answer basic questions about cash, margin, or what changed since last quarter.
The record existed. It just was not clean enough to trust or clear enough to use. So decisions got made on instinct, and the accounting became something you filed rather than something you read.
This practice is built around a simple idea: the numbers should be clean enough to trust and clear enough to use. That is why the work starts with fixing the record, holds to a real close date, and ends with reporting written in plain language — and why tax filing support sits on top of that foundation rather than beside it.
How we work
Principles that shape the engagement
- Fix the record before building reporting on top of it
- Define a close date and hold to it
- Explain the numbers in plain American business English
- Document the process so it survives staff changes
- Say clearly when something is outside our scope
Scope
What we do and do not do
We provide accounting, bookkeeping, cleanup, financial reporting and CFO advisory support, plus business tax preparation and filing support.
We are not a CPA firm. We do not provide audit, review or other attest services, and we do not provide legal advice. Where tax preparation or filing services are engaged, they are delivered or coordinated with appropriately credentialed U.S. tax professionals on our panel, including CPAs and Enrolled Agents, and the responsible professional is identified based on the scope of the engagement. Where work falls outside our scope, we say so and coordinate with your licensed professionals.
Security
Handling your financial information
- We request the minimum system access needed to do the work
- View-only access is used wherever it is sufficient
- Documents are exchanged through access-controlled systems, not loose email attachments
- Access is reviewed during the engagement and removed at the end
- We do not ask for bank login credentials through web forms
Practice details
Transparency on the essentials
- Service area
- Small businesses nationwide across the United States, delivered online.
- Contact
- Enquiries come through the contact form on this site.
- Response time
- Enquiries are answered by email, usually within one business day.
- Scope of practice
- Accounting, bookkeeping, reporting and CFO advisory support, plus business tax preparation and filing support delivered or coordinated with credentialed U.S. tax professionals. We are not a CPA firm and do not provide audit, review or other attest services, or legal advice.
Next step
Let's look at your numbers
Tell us where your books stand today and what you need them to tell you. We will respond with a straight assessment and a recommended next step.